A wicker basket filled with orange roses, green leaves, and red berries sits on a table in a festive, decorated room with a pink tufted sofa and a Christmas tree.

Privacy Policy

Last Updated: March 11, 2026

Freytag's Florist ("we", "our", or "us") respects your privacy and is committed to protecting the personal information you provide when visiting or making purchases through www.freytagsflorist.com.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our website. By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.

Information We Collect

We may collect personal information when you:

Place an order

Create an account

Subscribe to email or SMS marketing

Contact customer service

Submit forms on our website

Personal information we collect may include:

Name

Email address

Phone number

Billing and shipping address

Order information

Account login information

Payment Processing

All online payments are securely processed through Braintree, a third-party payment processor.

Freytag’s Florist does not store credit card information on our servers. Payment information is transmitted securely to Braintree using encrypted technology.

Braintree Privacy Policy:
https://www.braintreepayments.com/legal/privacy

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

IP address

Browser type

Device information

Pages visited

Time spent on pages

Referring websites

This information helps us analyze website performance and improve the user experience.

Cookies and Tracking Technologies

Our website uses cookies, pixels, and similar tracking technologies to:

Maintain shopping cart functionality

Remember user preferences

Analyze website traffic

Measure advertising performance

Deliver relevant advertisements

These technologies may also be used to deliver advertising tailored to your interests based on your browsing activity.

You may disable cookies through your browser settings; however, some features of the website may not function properly if cookies are disabled.

Analytics and Advertising Services

We use third-party tools to analyze interactions with our website and serve relevant advertisements. These providers include, but are not limited to:

Google Analytics & Google Ads

Used to analyze website performance and display advertisements based on your interests.

Google Privacy Policy:
https://policies.google.com/privacy

Meta (Facebook / Instagram)

Used to measure advertising effectiveness and personalize your experience on social media platforms.

Meta Privacy Policy:
https://www.facebook.com/privacy/policy

Klaviyo

Used to manage email and SMS communications and marketing automation.

Klaviyo may store information such as:

Email address

Name

Purchase history

Website browsing activity

You may unsubscribe from marketing emails at any time using the unsubscribe link included in our emails.

SMS / MMS Communications

If you opt in to receive text messages from Freytag’s Florist, we may send messages regarding your orders (confirmations, delivery updates) or marketing promotions (abandoned cart reminders, seasonal offers).

Consent to receive marketing text messages is not a condition of purchase.

Message Details:

Frequency: Message frequency varies

Rates: Message and data rates may apply

Opt-Out: Reply STOP to any message to unsubscribe

Help: Reply HELP for assistance

Privacy: Your mobile number will not be sold or shared with third parties for their own marketing purposes. SMS opt-in data and consent will not be shared with any third parties for their own marketing purposes.

How We Use Your Information

We use your information to:

Process and fulfill orders

Provide customer service

Send order confirmations and delivery updates

Improve our website and services

Detect fraud and maintain website security

Send marketing communications 

If you place an order or create an account on our website, your email address may be used to send order updates, service communications, and marketing emails unless you choose to unsubscribe.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements such as tax and purchase records.

Sharing of Information

Freytag’s Florist does not sell your personal information for monetary consideration.

We may share information with trusted third-party service providers that help us operate our business, including:

Payment processors (Braintree)

Email and SMS providers (Klaviyo)

Advertising and analytics platforms (Google Ads, Meta, Google Analytics)

Website hosting, security, and technology providers

These providers may only use personal information as necessary to perform services on our behalf.

We may also disclose information when required by law or to protect our rights, customers, or property.

Data Security

We use reasonable administrative, technical, and physical safeguards, including Secure Socket Layer (SSL) encryption, to protect personal information.

However, no method of transmission over the internet is completely secure.

Your Privacy Rights

Depending on your location, you may have certain privacy rights regarding your personal information, including the right to:

Request access to personal information we hold about you

Request correction of inaccurate information

Request deletion of personal information

Opt out of certain types of targeted advertising

California residents may also have the right to opt out of the “sale” or “sharing” of personal information as defined under California privacy law.

To exercise any of these rights, please contact us at:

[email protected]

We aim to honor all privacy requests promptly and in accordance with applicable state laws.

Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.

Contact Us

If you have questions regarding this Privacy Policy, please contact us:

Freytag's Florist
2211 W Anderson Ln
Austin, TX 78757

Phone: 512-371-5640

Email: [email protected]

Website:
https://www.freytagsflorist.com