Introducing: The Block at Freytag’s!

The Block at Freytag's


No doubt that Freytag’s Florist is the shop to consider for distinctive bouquets and greenery. Our designers create awesome custom designed products with their unique imagination and incredible talent.

Proudly, almost all of Freytag’s employees have a creative side to them that can’t be overlooked.
The Block at Freytag’s present some of their stories.


She graduated from the New Hampshire Institute of Art in 2013 with a BFA concentrating in 3-D Design. April currently resides in Austin, TX and has been working with florals for the past two years. In 2016, April began working as a Florists’ Assistant & training in floral design at Freytag’s Florist.

Succulent Garden with tree mushroom in a green ceramic dish.

Ocean fairy garden with succulents, seashells, and a dolphin figurine.

Her goal is to create accessible art with high-quality craftsmanship. She developed her passion for 3-D design & color theory while studying sculpture and art education in college. April is inspired by working with natural and organic materials, exploring combinations of textures, colors, and lines to create
striking compositions.

Dish garden with peace lily, fern, pothos ivy & English ivy with tree mushrooms in a gray oval dish

Orchid & succulent garden with moss & curly willow in a white ceramic cube planter

Intergeneric Orchid variety garden with English ivy, pothos ivy & fern, bamboo, lotus pod, & tree mushroom accents in a green ceramic dish.

Dish garden in a green ceramic dish with yellow kalanchoes, fern, ivy & tree mushroom

Succulent garden with pencil cactus, grafted cactus, echeveria succulents, driftwood & river rocks in a rectangular metal planter.

Succulent garden in round white ceramic dish, tree mushrooms, moss & fresh cut birds of paradise

A succulent garden for a local Austin office.

Succulent garden for a local Austin office.

Succulent garden in a blue & white ceramic planter with glass gem & color stick accents.

Green basket garden with fresh cut flowers, kale, mixed ferns, pothos ivy, English ivy, areca palm, peace lily, & purple alstroemeria.

Check out more of April Rose’s work on her Instagram!


 Nicki Holm is a Texas native from the Cowboy Capital of the World, Bandera. She hung up her lasso and decided to call Austin her home in her early 20s. Since moving to Austin, she has become the wife of an amazing nerd, a Cat Mom to 5 beautiful rescued fur babies, a published poet, a Customer Service & AR Clerk at Freytag’s Florist, and curated an enormous craft supply collection (that her husband does not complain about).

Nicki’s paintings with reused flower petals

Oscar, The Pancake!

Nicki is a Pinterest Pro, crafty queen, and will put Modge Podge on almost anything from multi-medium canvas paintings to glass cubes made into decorative lighting. She loves incorporating flowers from the shop into craft and art projects.

Decorative lighting with reused, pressed flower pedals.


Green plants from Freytag’s turned into an art project.

Green plant from Freytag’s turned into an art project by Nicki.


The first step in making custom gift tags with pressed flowers.

Mixing some paint!

Paint splatter technique.

The final result of the pressed flower gift tag!

Check out more of Nicki Knack’s work on her Instagram!


Summer of 2015, Kristy’s boyfriend, Ryan, and herself were in an unfortunate position of being unhappy with their jobs. Freytag’s was the most unique after applying to what felt like a hundred places. Coming home one day, Kristy’s heart melted after she noticed beautiful surprise flowers that Ryan had gotten for her from Freytag’s (good job, Ryan!).

The flowers Ryan bought from Freytag’s (Kristy’s attempt to be a good floral designer with her new bouquet).

Some time passed and Kristy received a call for an in-person interview. She quickly let Ryan know about the news…”What?! I applied there weeks ago for the driver position and they haven’t called me back!” (They didn’t know they each had applied at Freytag’s…haha!) Kristy hasn’t loved a job more.  Her love for plants and flowers grew tremendously after hoping to gain that green thumb she couldn’t inherit from her family growing up. She loves to adopt and save those sad, dying plants that come from the shop, including the flowers. Kristy is proud of her strong green thumb and rightfully holds the title of that crazy plant lady!

A plant basket Kristy created on her first Valentine’s.

A custom Tulip arrangement by Kristy.

Kristy’s personal succulents from Freytag’s.

Kristy’s personal succulent and pot from Freytag’s.

June’s Roses

June is finally here and what better way to celebrate than with flowers…right?! Each month is associated with different birth flowers and Roses fit right in with June (Honeysuckles are June’s birth flower too). Dating back to the Ancient Romans, it’s believed seasonal flowers were used as gifts accordingly to the month when celebrating births and birthdays. Fortunately, the concept and traditions are still used today as flowers of the month or birth month flowers.

There’re so many types of events and reasons why Roses are often considered when designing an arrangement. Roses are generally known for their symbol of love, beauty, sophistication, elegance, and passion. Although delicate and beautiful, they are still capable of injury when handled because of their thorns. Roses also have high fragrance and are often used for scented items such as candles and perfumes. Not to mention all the Rose colors and sizes that are available, especially here at our shop!

Need some assistance in finding out which arrangement has roses in them and are currently available for purchase on our website? Here are a few that are just a click away.
Celebrate with us and have a happy month of June!

Citrus Crush | Freytag’s Florist

Summer Sorbet | Freytag’s Florist









Virtue | Freytag’s Florist

Twenty Four Red Roses | Freytag’s Florist












Top Five Valentine’s Day flowers and their Meaning


The ‘Language of Flowers’ has helped us express our affections for thousands of years. Everyone recognizes the red rose as the ultimate symbol of love, but our Valentine’s Day bouquets say so much more.  Express your love in the most meaningful way with these top five Valentine’s Day flowers and their meanings.

1: Roses – Versatile flower talkermeaning-of-flowers-valentines-day-roses-austin-txRed: Deep Love
Pink: Happiness
Hot Pink: Sweet Fondness
White: Innocence
Bi-Color: Unity
Lavender: Enchantment
Yellow: Promise of a New Beginning
Orange: Desire and Enthusiasm


2: Lilies – Purity and Innocence


Pink: Dynamic Love
White: Happiness and Jubilation
Orange: Adventurous Passion
Yellow: Delight


3: Orchid – Beauty and Refinement


Purple: Admiration, majesty
White: Elegance
Pink: Femininity and Grace,
Red: Passion and Desire,
Yellow: Exhilaration


4: Gerbera Daisies – Joy and Cheerfulness


Red: Immersed in love
Pink: Adoration and Esteem
Yellow: Happiness
White: Innocence and purity
Hot Pink: Boldness and Whole-hearted Excitement


5: Tulips – Perfect Love


Red: Deeply in love
White: Newness and purity
Yellow: Hopelessly in Love
Pink: New Love or Secret Admirer
Orange: Desire and enthusiasm
Purple: Flourishing, Maturing Love and Renewal








Christmas Plants: Make Sprits Bloom Beyond the Holiday Season

christmas-plants-grow-freytags-florist-2cHoliday plants such as poinsettias, amaryllises, and Zygo Christmas cactus are traditional gifts that can be enjoyed long after the Christmas season is over. If you decide to purchase a Christmas plant or receive one as a gift, care for them and they will thrive now—and later.


Poinsettia Paul Ecke Jr., from Eagle Rock California was responsible for advancing the association between the plant and Christmas. For generations his family owned dairy and orchard had cornered the market on poinsettias for decades before finally, publicly sharing their unique grafting techniques.  As of 2008, they still serve about 70 percent of the domestic market and 50 percent of the worldwide market.

There is a common misconception that the poinsettia is highly toxic. This misconception was spread by a 1919 urban legend of a two-year-old child dying after consuming a poinsettia leaf. Poinsettias are actually safe around children and pets. Get more Poinsettia safety facts here.

Poinsettia Care Tips: Water when the surface soil is dry to the touch, pouring water into the soil until it runs freely out the drainage hole in the container. Allow to drain completely. Keep your poinsettia near a sunny window. South, east or west facing windows are preferable. Poinsettias are from a warm climate and prefer temperatures between 65° F to 70° F degrees during the day and around 60° F at night. Don’t place plants near cold drafts or excessive heat from appliances, fireplaces or ventilating ducts. Even the hearty Freedom Poinsettias are sensitive to cold, so don’t place them outside during winter months or expose to temperatures below 50° F. To rejuvenate your poinsettia for next year’s holiday season, move it outside after the threat of frost is over and prune back to keep it bushy and compact. To promote flowering, the poinsettia needs at least eight hours of dark beginning in fall. Get more tips on caring for poinsettias, plus an illustrated re-blooming schedule here.


Amaryllis are prized for their striking, large trumpet shaped flowers that bloom on tall stalks. They have become popular Christmas plants because they can bloom in mid-winter.

Amaryllis Care Tips: Once your amaryllis has stopped flowering, it can flower again in just a few months. Just snip old flowers from the stem once the blooms wither and dry out. Cut the entire stem back to the top of the bulb once it begins to droop. You can remove your Amaryllis from its decorative container and replant the blub in a year-round planter. Water and fertilize as normal for 5 to 6 months, allowing new leaves to fully develop and grow. When the leaves start to turn yellow, cut them back to about 2 inches from the top of the bulb and remove the bulb from the soil for storage. Store the bulb in a cool (40-50 deg. F), dark place such as the crisper of your refrigerator for a minimum of 6 weeks. (Note: The refrigerator method works only if it does not contain apples. Apples give off ethylene gasses which will sterilize the bulbs). Your Amaryllis bulb can be replanted after the 6-week cold storage period. New flowers should begin sprouting and start to bloom in about eight weeks.


Christmas ‘Zygo’ cactus has been a favorite houseplant for generations and is a tradition in many European and North American homes during the holidays. It’s perfect for a window box or hanging basket which creates a colorfull cascade of fuchsia, salmon, and white flowers.

Christmas Cactus Tips: It’s not unusual for it to flower several times throughout the year. To promote further blooming seasons, let your Christmas cactus rest after the holiday season for about a month. Keep the temps around 50 degrees. Christmas cactus requires about 12 hours of complete darkness at night and about 50 to 60 percent humidity. Place a cardboard box over the plant to keep out natural or artificial light at night. Keep a glass, vase or tray of water near the plant for humidity. Prune only between March and April by pinching off a few sections of each stem to encourage branching. And if you like, re-root these sections to start new plants. Fertilize from April through September.

Thanksgiving Décor Traditions


Thanksgiving is just a week away. Not sure how that happened, it seems like it was just summertime. Anyway, we’re especially excited for the holiday season this year. The holidays mean food, friends, and family.  With Thanksgiving right around the corner, people are looking forward to their family traditions. We are excited to do our part in creating our customers Thanksgiving decor traditions as they spruce up their homes inside and out for the holiday.


Greet guests with a welcoming wreath or garland at the front door. Natural elements like wheat, Indian corn, and millet add that special harvest-feel of the season.


Think outside the dining room and place small, Thanksgiving themed bouquets in other areas of the house where guests will relax and gather, like guestrooms and powder rooms.


Cornucopias are by far the most popular Thanksgiving decor item. They look great as centerpieces, in an entryway, or on a buffet table. There are a few designs on our website and we can create a custom design if you have something else in mind.


We’re ready to help you set the scene. Check out our Thanksgiving collection or give us a call to schedule your designer Thanksgiving decor delivery or pick up today.


Día de los Muertos (Day of the Dead)


Día de los Muertos (Day of the Dead), Mexico’s most important holiday, is a two-day festival honoring deceased loved ones. It coincides with the Catholic holiday called All Soul’s & All Saint’s Day.  The belief is that the gates of heaven are opened at midnight on October 31st, and the spirits of deceased children reunite with their families for 24 hours. On November 2nd, the spirits of the adults come down to take part in the festivities that are by this time well underway, and just for them.

dia-de-los-muertos-austin-tx-1During the celebration, vibrant altars are set up in the home and adorned with candles, boldly hued flowers (like marigolds and cock’s combs), little folk art skeletons, sugar skulls, and tons of food. Toys and candies are left for the children spirits and shots of mezcal are offered to the adult spirits.

dia-de-los-muertos-austin-tx-6Day of the Dead celebrations include gatherings in cemeteries, block parties, parades, and festivals. In each of these settings participants paint their faces to mimic Mexican sugar skulls. A favorite finishing touch is a Día de los Muertos flower crown proudly worn in their hair. This is typically a simple design of one flower like a large mum or grouping on one side of the head.


Find a celebration from Austin’s growing pool of Día de los Muertos events for grown-ups, kids, or the whole family. Courtesy of TODOAustin.

Simple Ways to Celebrate Bosses Day


Boss’s Day, aka National Boss Day or Bosses Day falls on Monday, October 17 this year. It’s a time to appreciate employers, managers and supervisors for their leadership, mentorship and inspiration.  It is observed each year in the United States on October 16, or the nearest working day. This year the holiday falls on Monday, October 17. Most bosses don’t expect expensive gifts on this holiday, and typically coworkers pool their resources. Here are a few thoughtful ideas to to help you and everyone on your team say thanks for a year of inspiration and support:

To thank a boss for being ‘the life’ of the office: Give a living gift (of the plant variety) for his or her workspace like a succulent, a dish garden, or a small desk plant.

To thank a boss for mentoring and sharing their time:  Make a donation to their favorite charity. It’s a very thoughtful way to show you care about the causes that are close to their heart.

To thank a boss that is away from the office:  Set up a Facebook group or page and invite coworkers to join. Have everyone post a memorable moment with the boss. (Include photos if they are available.)

To thank multiple bosses in one office: Have a voting contest in the office similar to high school senior year with Most Friendly boss, Most Encouraging boss, Best Smile boss, Best Dressed Boss, Most Entrepreneurial boss, etc., and then make letter or legal size posters with their new titles to decorate their office doors.


Bonus Card messages for those at loss for words on Boss’s Day:

I am (we are) inspired by your tenacity, your work ethic, and outstanding leadership qualities. Thank you for all your encouragement and support.

Thank you for your cool, calm and collected leadership style, dedication and hard work.

Thanks for making our work (at X company) so much easier and fun.

Thanks for all you do for the team throughout the year.

Thanks for being the coolest boss.

Allergy Friendly Flowers and Blooming Plants

For those that suffer from allergies, the degree of discomfort depends on the person and what triggers their symptoms. Some are allergic to all flowers, and some only to certain ones. Some are sensitive to strong fragrances and others are only allergic to the actual pollen. For the latter, if a flower is well cleaned beforehand they should not have an issue. The following flowers and plants listed, while not all encompassing, are the most commonly selected as a self-purchase or as a gift.





Take a peek inside Austin’s largest, family owned & operated flower shop!

Freytags-Florist-Austin-TX-Flower-GreenhouseTake a look inside our shop!

Part three of our ‘Behind the Scenes’ series moves us past our courtyard and inside Austin’s favorite flower shop. The first thing you encounter as you enter is a jungle of houseplants. This time of year we begin to transition from summer into fall. Colorful blooming plants continue to fill the shelves while new fall favorites are beginning to arrive.  


Begonias, Azaleas, Chrysanthemums, Bromeliads and Anthurium bloom throughout the shop alongside lush, green houseplants of all sizes. House plants are a great gift for any occasion, but they are also popular as a treat to buy for yourself. Blooming or green plants are a great little pick-me-up that adds life to your home decor. They make your work space look and feel cozier. Many houseplants have the added benefit of filtering toxins from the air. It’s safe to say the air in here is really clean!


Sometimes a little something extra is in order to make a floral or plant gift more special. Local artisan candles, hand-made, and scented with essential oils are a perfect bonus surprise. Express your feelings with an eco-friendly greeting card, printed with soy ink on recycled paper. Indulge a sweet tooth with local, handmade truffles and artisan chocolates.


We didn’t forget about our littlest Austinites. Kiddos love surprises. And these plush toys look adorable with a colorful balloon bouquet. Imagine the joy on their face when a special gift arrives at the door for a birthday, a reward for a job well done or just to make a ‘terrible, horrible, no good, very bad day’ all better.


Orchids are a Freytag’s Florist favorite. Browse the many varieties and colors available, including large (and miniature) Phalaenopsis, Cymbidium, Oncidium, and Vandas to name just a few. Our florist-quality orchids come from an exclusive orchid nursery. We care very much about what happens to our orchids after they leave us and the experience you will have with them. So we created an informative, easy-to-follow orchid care guide just for our customers. Its filled with all of our professional orchid care secrets. Our orchid care guide comes with every orchid we sell in the shop and arrives with every orchid we deliver.


A sampling of ceramaic plant containers and flower vases cozy up together throughout the shop. If you don’t see exactly what you are looking for just let us know. Chances are good that we have just the thing in our over 2,000 sq. feet of warehouse space. If you call ahead we can have some options waiting for you when you arrive.


Various succulent and cactus gardens soak up the rays in window displays. Any dish garden can be made to order, but shop visitors have the option of our browsing and selecting from designs we have on display.



Our hand-crafted vase collection is full of colorful works of art. Artisan glass, fine crystal, and ceramic vases add a uniqueness to a floral gift and lives on as a reminder of your thoughtfulness. Designs range from contemporary to whimsical and sizes from compact to grande. Some are up to 3 feet tall!


Behind the Scenes – Freytag’s Florist Courtyard


Part two of our series “Behind the Scenes of Austin’s largest, family owned florist” introduces you to our lush courtyard. On your way into our shop, you will pass through a greenhouse-styled space with an ever-changing assortment of plants, ceramic pots, water fountains and garden statuary.

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Each season brings a new opportunity to fill this cozy space with garden favorites, shade plants and outdoor plants. Our succulent and cactus plants and dish gardens hang out in the courtyard during the summer months. You’ll find hardy, house plants or garden plants there too, like Ferns, Sansevieria, Philodendron, Ficus and Arbicola trees, and palms.

Freytags-Florist-Austin-TX-Flower-Greenhouse  Freytags-Florist-Austin-TX-Flower-Greenhouse

Plants, pottery and statuary in the courtyard are ready for purchase as is, or let us create a custom dish garden with your selection of goodies. If you don’t see what you are looking for in the courtyard/greenhouse, chances are you’ll find it inside.

Freytags-Florist-Austin-TX-Flower-Greenhouse Freytags-Florist-Austin-TX-Flower-Greenhouse

Seasonal favorites disapear almost as quickly as they arrive.  So, we refresh our inventory regularly with seasonal and year-round plants including many varieties of succulents and Cacti.

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A variety of blooming outdoor plants fill the courtyard each season. HibiscusKolanchoe, Azalea, Petunias, Sunflowers, Geranium, and Fuchsia to name a few. Plus, we often have uncommon exotics like purple ornimental peppers, just to spice things up. If the courtyard plantlife selection ever looks lean, it’s because outdoor temps too toasty (or cold) so our plants had to be moved to inside the shop. So come on in, and see what’s blooming in Austin, TX.

Freytags-Florist-Austin-TX-Flower-Greenhouse Freytags-Florist-Austin-TX-Flower-Greenhouse